Achieving lasting sales success through data-driven strategy and skill development

The rapid evolution of digital marketing and global sourcing has fundamentally transformed how businesses approach sales and marketing. Traditional push tactics like cold calling have given way to more nuanced strategies that require a deep understanding of client needs, sourcing dynamics, consultative selling skills, and a comprehensive omnichannel plan powered by advanced analytics and precise execution.

Data-led insights that drive results

LVP Consulting’s Sales & Marketing team has partnered with Fortune 1000 companies to tackle their toughest sales challenges on a global scale. Through rigorous analysis, pragmatic leadership, and unbiased methodologies, we empower clients to make well-informed business decisions based on facts rather than assumptions. Your success is our priority — we deliver measurable outcomes.

Developing a high-impact sales organization

We bring discipline and expertise to every stage of the revenue cycle—from understanding key customer demands to crafting compelling value propositions, to training, equipping, and mobilizing your sales team. We collaborate closely to identify which elements of your sales and marketing approach, tools, processes, and organizational structure require focused enhancement.

Change your team will embrace

Our clients benefit from actionable, practical recommendations that translate into real-world improvements. With over 25 years of global sales & marketing experience, we know the ins and outs of both buying and selling. We help teams adopt new methods confidently, especially by delivering targeted training in contemporary skills essential for success, including:

• Customer due diligence and interviewing techniques
• Executive-level consultative selling
• Effective executive communication
• Value proposition selling over product feature selling
• Negotiation skills at all levels: introductory to advanced
• Customer alliance and relationship management

The roadmap for consistent sales & marketing success

In today’s fast-paced economy, strong sales & marketing alignment is key to driving growth and profitability across diverse industries. Building a scalable and repeatable revenue engine requires both teams to focus on a shared goal: profitable revenue generation. Here are some powerful insights from our experience and Forester’s research:

• Companies with aligned sales and marketing teams saw an average of 32% annual revenue growth, compared to a 7% decline for less aligned organizations.
• Organizations with sales & marketing alignment experienced 36% higher customer retention and 38% higher sales win rates.
• Businesses with flexible, adaptable sales & marketing processes had 10% more sales reps consistently hitting quota.
• B2B companies that aligned sales and marketing operations grew revenue 24% faster and profits 27% faster over three years.

Sales

For over 35 years, LVP Consulting has empowered companies worldwide to master critical sales functions with outstanding outcomes — from designing optimal sales force processes and organizational structures, to territory planning and sizing, incentive programs, and seamless integration of sales and marketing initiatives. Our comprehensive approach emphasizes:

• Improving profit margins
• Enhancing customer profitability
• Maximizing share of customer wallet
• Skill-based sales training tailored for your team
• Targeted customer segmentation
• Sales prioritization using Pareto analysis
• Excellence in the selling process
• Optimizing business value delivery
• Effective account and activity planning
• Developing and executing go-to-market strategies
• Pipeline management and accurate forecasting
• Aligning sales compensation with goals
• Designing efficient sales forces
• Strategizing inside sales efforts
• Strengthening sales leadership
• Managing territories and customer alliances
• Measuring and optimizing sales performance
• Leveraging technology and sales tools effectively

Marketing

Top-performing companies rely on LVP to turn their marketing goals into actionable plans that unlock growth opportunities. We craft customized, practical strategies that enhance profitability, optimize the marketing mix, and build programs to maximize return on marketing investment. Our approach combines strategy, tools, and measurable execution to drive revenue and generate high-quality leads.

• Enhancing marketing effectiveness
• Assessing market opportunities
• Marketing prioritization through Pareto analysis
• Improving business value delivery processes
• Customer satisfaction, experience, and insights
• Advanced customer segmentation
• Developing compelling value propositions
• Optimizing the marketing mix
• Measuring and optimizing marketing performance
• Strategic pricing models
• Pipeline development and forecasting
• Excellence in new product launches
• Comprehensive brand valuation
• Strategic brand development
• Building strong brand platforms
• Digital marketing activation
• Digital customer acquisition (SEO & SEM)

Your trusted guide through the digital marketing revolution

The shift from traditional to digital marketing has reshaped the Sales & Marketing landscape—and continues to do so. While many foundational strategies remain valuable, the rise of digital channels demands a fresh approach to allocating marketing budgets, engaging customers, and acquiring new audiences across a wide array of platforms and tools. LVP excels at integrating sales and marketing efforts across all channels, delivering cohesive strategies and tactical executions that connect your brand with customers through relevant messaging wherever they engage.

Though navigating this complex environment can be challenging, mastering digital marketing unlocks more customer touchpoints, deeper engagement, and a wealth of actionable insights that power revenue growth and build a strong, profitable sales pipeline.